{"id":67677,"date":"2022-10-05T09:02:39","date_gmt":"2022-10-05T09:02:39","guid":{"rendered":"https:\/\/www.cryptocabaret.com\/?p=67677"},"modified":"2022-10-05T09:02:39","modified_gmt":"2022-10-05T09:02:39","slug":"dmca-scammers-exploit-sites-linked-to-mental-health-issues-to-boost-seo","status":"publish","type":"post","link":"https:\/\/www.cryptocabaret.com\/?p=67677","title":{"rendered":"DMCA Scammers Exploit Sites Linked to Mental Health Issues to Boost SEO"},"content":{"rendered":"<p><a href=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/scamkey.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/scamkey.jpg\" alt=\"scam\" width=\"250\" height=\"167\" class=\"alignright size-full wp-image-140925\"><\/a>For website operators trying to get information into the public eye, the last thing they need are legal threats claiming that they\u2019ve infringed someone\u2019s copyrights. <\/p>\n<p>Copyright lawsuits have a reputation of being expensive to defend so, when threatened, most people take the easiest way out. A new wave of copyright complaints being sent out right now offer an extremely easy off-ramp for supposed infringers. That\u2019s because the scammers behind it actually want people to take that route.<\/p>\n<h2>Alleged Infringement of \u2018Copyrighted Images\u2019<\/h2>\n<p>In March 2022, Richard Byrne of freetech4teachers.com <a href=\"https:\/\/www.freetech4teachers.com\/2022\/03\/watch-me-unravel-email-scam.html\">uncovered a scam<\/a> in which website operators were informed by supposed law firm Arthur Davidson Legal that they\u2019d infringed copyright in an image and a lawsuit could follow. However, if the recipient simply linked to a domain and posted a credit on their site, the matter would be closed.<\/p>\n<p>A similar scam <a href=\"https:\/\/torrentfreak.com\/dubious-outfit-uses-copyright-claims-for-black-hat-seo-scheme-211126\/\">optimistically targeted<\/a> TorrentFreak last year but a couple of articles in response are unlikely to stop these schemes from spreading and claiming even more victims.<\/p>\n<p>In a <a href=\"https:\/\/www.freetech4teachers.com\/search\/label\/DMCA\">new article<\/a> this week, Richard Byrne reports on an email sent to him by another fake law firm, this time calling itself \u2018Nationwide Legal\u2019 <em>[nationwidelaw[D0T]org]<\/em>. The email doesn\u2019t mention Byrne by name (a red flag in itself) but attempts to achieve the same goals: link to a site, credit the \u2018source\u2019, and Byrne won\u2019t get sued for copyright infringement.<\/p>\n<\/p>\n<p><center><a href=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/nationwidelaw-scam.png\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/nationwidelaw-scam.png\" alt=\"nationwidelaw scam\" width=\"580\" height=\"666\" class=\"aligncenter size-full wp-image-224979\" srcset=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/nationwidelaw-scam.png 842w, https:\/\/torrentfreak.com\/images\/nationwidelaw-scam-10x12.png 10w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\"><\/a><\/center><\/p>\n<p>The image referenced in the email as being the original, copyrighted image, is suspiciously hosted on Imgur. It took us less than 20 seconds to find that the image is <a href=\"https:\/\/pixabay.com\/illustrations\/brain-light-bulb-laptop-glasses-5968585\/\">offered on Pixabay<\/a> and marked \u2018Free for commercial use\u2019 and \u2018No attribution required\u2019.<\/p>\n<p>There is no copyright infringement and the scammers know it.<\/p>\n<h2>The Goals of the Scam<\/h2>\n<p>These scams have just one initial goal in mind \u2013 to have as many domains as possible link to a specific domain in order to increase its perceived value in the eyes of search engines. This time the scammers are attempting to drive traffic to [briandcruzhypnoplus[D0T]com], which claims to represent the business of a UK-based hypnotherapist called Brian D\u2019Cruz. <\/p>\n<p>As the screenshot below shows, reputable third-party sites are already falling for this bogus credit-and-link scam.<\/p>\n<\/p>\n<p><center><a href=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/hypno-plus-scam.png\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/hypno-plus-scam.png\" alt=\"hypno plus scam\" width=\"580\" height=\"429\" class=\"aligncenter size-full wp-image-224985\" srcset=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/hypno-plus-scam.png 908w, https:\/\/torrentfreak.com\/images\/hypno-plus-scam-16x12.png 16w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\"><\/a><\/center><\/p>\n<p>The [briandcruzhypnoplus[D0T]com] domain that people are being pressured to credit and link to was registered on January 1, 2022, and supposedly carries business information related to Brian D\u2019Cruz and his hypnotherapy practice. <\/p>\n<p>It will come as little surprise that there is nothing straightforward about the website or the person it claims to represent. But before we dive down the rabbit hole, let\u2019s take a look at who this campaign has been targeting.<\/p>\n<h2>Victim Sites Are Mostly Linked to Mental Health Issues<\/h2>\n<p>One of the metrics used by search engines to determine the value of external links pointing to a domain is whether the content on the linking sites (those who received a fake DMCA notice) is relevant to the content on the target site, in this case the bogus hypnotherapy site. <\/p>\n<p>From the available information, it appears the scammers are mostly focusing on sites covering mental illness and medical illnesses affecting the mind, such as dementia and Alzheimer\u2019s. Given that they now all contain links to the scam hypnotherapy site, they aren\u2019t hard to find. <\/p>\n<p>Some of the sites targeted are listed below. The article title appears first with a link to the source page, which at the time of writing carry credits and links back to the bogus hypnotherapy site.<\/p>\n<p><em><a href=\"https:\/\/barnard.edu\/trauma-informed-pedagogy\">Trauma-Informed Pedagogy<\/a> \u2013 Barnard College \/ Columbia University<br \/><a href=\"https:\/\/berlin.bard.edu\/student-life\/services-and-resources\/health-and-counseling\/\">Health and Counselling Services<\/a> \u2013 Bard College Berlin<br \/><a href=\"https:\/\/www.movingwithhope.org\/posts\/occupational-therapists-and-mental-health-interventions\/\">Occupational Therapists and Mental Health Interventions<\/a> \u2013 Moving With H.O.P.E<br \/><a href=\"https:\/\/www.griefhealingblog.com\/2021\/06\/in-grief-nursing-student-struggles-with.html\">In Grief: Nursing Student Struggle With Father Loss<\/a> \u2013 Grief Healing Blog<br \/><a href=\"https:\/\/www.buddhistdoor.net\/features\/exhaustion-and-overwhelm\/\">Exhaustion and Overwhelm<\/a> \u2013 Buddhistdoor Global<br \/><a href=\"https:\/\/nocamels.com\/2018\/03\/zebra-medical-new-al\/\">New Ai-Based Algorithm to Detect Brain Bleeds<\/a> \u2013 NoCamels<br \/><a href=\"https:\/\/www.safecommunitiesportugal.com\/mental-health-during-crises-like-covid-19\/\">Mental Health During Crises Like Covid 19<\/a> \u2013 Safe Communities Portugal<br \/><a href=\"https:\/\/blog.hcinst.org\/effective-treatment\/\">\u201cEffective Treatment\u201d for Alzheimer\u2019s<\/a> \u2013 EyesOnALZ<br \/><a href=\"https:\/\/acmionline.com\/tag\/gravely-ill\/\">We Can Do Better<\/a> \u2013 Association for the Chronically Mentally Ill<br \/><a href=\"https:\/\/jonathansvoice.org.uk\/what-is-a-mental-health-crisis\">What is a Mental Health Crisis?<\/a> \u2013 Jonathan\u2019s Voice (UK-based mental health charity)<\/em><\/p>\n<p>The above list is nowhere near comprehensive and appears to be growing over time.<\/p>\n<h2>DMCA Scam Misleads By Abusing Real Information<\/h2>\n<p>Identifying who is behind these scams is never easy but with the right tools and patience, shining light on the mechanisms is entirely possible. With that in mind, it\u2019s worth drawing brief attention to Brian D\u2019Cruz, who has been thrust into the spotlight (whether he likes it or not) thanks to this campaign. It turns out that Mr. D\u2019Cruz, whoever he is, is a useful conduit towards finding additional information.<\/p>\n<p>From everything we\u2019ve seen thus far, Brian D\u2019Cruz does exist. As the bogus website clearly states, he practices hypnotherapy in the south of England, or did at one point. However, if one cross-references the name Brian D\u2019Cruz with listings on the General Hypnotherapy Register, the scammers\u2019 website isn\u2019t the one listed. <\/p>\n<p>In fact, the <a href=\"https:\/\/www.general-hypnotherapy-register.com\/brian-dcruz\/\">listing<\/a> links D\u2019Cruz to BeyondBoundariesHypnotherapy.com, an apparently dead site that carries much of the same information as the new one published in January. A copy from the Wayback Machine also reveals that the photographs of the therapist are <a href=\"https:\/\/web.archive.org\/web\/20160315075247\/http:\/\/beyondboundarieshypnotherapy.com\/contact\">drastically different<\/a> when compared across sites, an indication of a deliberate switch.<\/p>\n<h2>Ghosts From the Past<\/h2>\n<p>Given that the email address available for Brian D\u2019Cruz is linked to the now lost \u2018Beyond Boundaries\u2019 domain, contacting him there was impossible. However, we were able to establish that the original \u2018Beyond Boundaries\u2019 domain was created a number of years ago and <a href=\"https:\/\/www.whoxy.com\/email\/19103972\">registered to a Sam D\u2019Cruz<\/a>.<\/p>\n<p>As the <a href=\"https:\/\/web.archive.org\/web\/20160315075247\/http:\/\/beyondboundarieshypnotherapy.com\/contact\">archive copy<\/a> of the Beyond Boundaries website on the Wayback Machine clearly shows in the footer, the site was created by web design\/SEO company <a href=\"https:\/\/i-newmedia.com\/\">i New Media<\/a>. Sam is currently registered on their <a href=\"https:\/\/i-newmedia.com\/friends.html\">\u2018friends\u2019 page<\/a> and appears to have strong connections with the company.<\/p>\n<p>At the time of writing, we are yet to receive any reply from Sam following our requests for comment. We haven\u2019t received any response from I-New Media either. That is a real shame, considering how many questions we have.<\/p>\n<h2>I-New Media Has Also Been Getting Image Credits and Backlinks<\/h2>\n<p>According to its website, <a href=\"http:\/\/www.i-newmedia.com\/services.html#seo\">I New Media<\/a> offers Search Engine Optimization (SEO) services, as many companies do. However, we were surprised to learn that the company is also receiving backlinks from sites that appear to credit them for ownership of images they do not hold the rights to.<\/p>\n<p>For example, <a href=\"https:\/\/www.wegrowvalue.com\/blog\/2018\/8\/24\/how-to-market-your-small-business-when-you-hate-social-media\">there is this piece<\/a> on the website WeGrowValue.com, where an image is credited to the company for no apparent reason. Alongside there is a link back to the URL i-newmedia.com\/media.<\/p>\n<\/p>\n<p><center><a href=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/wegrow-inewmedia.png\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/wegrow-inewmedia.png\" alt=\"wegrow - inewmedia\" width=\"580\" height=\"380\" class=\"aligncenter size-full wp-image-224987\" srcset=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/wegrow-inewmedia.png 1186w, https:\/\/torrentfreak.com\/images\/wegrow-inewmedia-18x12.png 18w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\"><\/a><\/center><\/p>\n<p>This next example of a credit-and-link back to I-New Media provides more irony than anyone could\u2019ve hoped for.<\/p>\n<p>Lewis Silkin is a major international law firm with undoubted skills in all areas of law, copyright included. In fact, Lewis Silkin worked in the UK to help identify alleged BitTorrent pirates so that they could receive a letter in the mail from rightsholders alleging copyright infringement. Of course recipients could choose to settle their cases by taking positive action, in that case paying a settlement. <\/p>\n<p>In this case it appears that Lewis Silkin received a demand to <a href=\"https:\/\/adlaw.lewissilkin.com\/post\/102h398\/new-isba-media-buying-framework-agreement-will-this-bring-us-one-step-closer-t\">link back to I-New Media<\/a> and under the threat of a copyright lawsuit, decided to comply with the scammers.<\/p>\n<\/p>\n<p><center><a href=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/lewis-silkin-inewmedia.png\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/lewis-silkin-inewmedia.png\" alt=\"lewis-silkin - inewmedia\" width=\"580\" height=\"167\" class=\"aligncenter size-full wp-image-224988\" srcset=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/lewis-silkin-inewmedia.png 1503w, https:\/\/torrentfreak.com\/images\/lewis-silkin-inewmedia-18x5.png 18w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\"><\/a><\/center><\/p>\n<p>Other sites crediting I-New Media for image content they don\u2019t own include:<\/p>\n<p><a href=\"https:\/\/getsocialguide.com\/importance-of-social-media\/\">What is Social Media Marketing?<\/a> \u2013 GetSocialGuide.com<br \/><a href=\"https:\/\/healthtechinsider.com\/2016\/04\/04\/social-media-use-may-contribute-sleep-deprivation\/\">Social Media Use May Contribute to Sleep Deprivation<\/a> \u2013 HealthTechInsider.com<br \/><a href=\"https:\/\/badrhinoinc.com\/blog\/a-quick-guide-to-tracking-social-media-followers\/\">A Quick Guide To Tracking Social Media Followers<\/a> \u2013 Bad Rhino Inc.<\/p>\n<p>There are many more instances of sites crediting and linking back to I-New Media but the missing link is why they chose to do that. Did they do it under duress or perhaps they have a relationship with the company and did it willingly?<\/p>\n<p>At this point it\u2019s worth referring back to the email received by Richard Byrne of freetech4teachers.com. We mentioned it at the start of this article and it\u2019s the reason we embarked on this mission. The email was sent by Nationwide Legal\u2019s \u2018trademark department\u2019, it mentioned the DMCA, and warned that a copyright lawsuit might follow in the event of non-compliance. So we started contacting people who linked back to I-New Media to find out what prompted them to do that.<\/p>\n<p>We received a number of responses and they all told the same story. An unsolicited email claiming copyright infringement in images instructed them to credit I-New Media and link back to a specific URL. In return, past and future \u2018infringements\u2019 would be ignored and no lawsuit would follow.<\/p>\n<\/p>\n<p><center href=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/i-newmedia-dmca-notice-email.png\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/i-newmedia-dmca-notice-email.png\" alt=\"i-newmedia dmca notice email\" width=\"580\" height=\"452\" class=\"aligncenter size-full wp-image-224995\" srcset=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/i-newmedia-dmca-notice-email.png 853w, https:\/\/torrentfreak.com\/images\/i-newmedia-dmca-notice-email-15x12.png 15w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\"><\/p>\n<p>As mentioned earlier, we requested comment from Sam D\u2019Cruz and I-New Media but neither responded. That means we cannot get answers to some of these other questions either, which is a disappointment given the circumstances.<\/p>\n<h2>A Few Coincidences to Clear Up<\/h2>\n<p>Given that the scammy hypnotherapist website was copied from a website that I-New Media originally designed, we wanted to clarify the facts with the company. Is that one of those one-in-a-million coincidences that happen every now and again, or is there another explanation? <\/p>\n<p>Equally, is it a coincidence that a person called Sam D\u2019Cruz, who does work for I-New Media, is not only recorded as the domain registrant for the original hypnotherapy site, but also shares the same uncommon surname as the hypnotherapist? Stranger things have happened but we wanted to clear that up too.<\/p>\n<p>So given the links above, coincidental or not, what are the chances of the exact same scammy law firm sending out identical legal threats to drive traffic to the bogus hypnotherapy site, while apparently doing exactly the same for I-New Media\u2019s website too? Or is I-New Media an unfortunate victim in all of this?<\/p>\n<p>These are questions that need to be answered but as we said, our emails aren\u2019t being answered. If they were, we\u2019d also ask about another coincidence. It concerns the choice of hosting for the I-New Media website and that of the scammy hypnotherapist website. <\/p>\n<\/p>\n<p><center><a href=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/combine_images.png\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/combine_images.png\" alt=\"combine_images\" width=\"580\" height=\"348\" class=\"aligncenter size-full wp-image-224997\" srcset=\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/10\/combine_images.png 1260w, https:\/\/torrentfreak.com\/images\/combine_images-18x12.png 18w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\"><\/a><\/center><\/p>\n<p>Domain names and ages aside, their WHOIS reports look exactly the same and even though the IP address points to shared hosting used by a large number of other websites, there are an extraordinary number of IP addresses available online where one site (or the other) could\u2019ve been located instead. <\/p>\n<p>Throwing in the exact same DNS server for both domains on top of this IP address coincidence seems mathematically extraordinary but what will happen next is unknown. <\/p>\n<p>TorrentFreak is informed that at least one of the companies targeted with a fake DMCA notice is already consulting its legal team and we wouldn\u2019t be surprised if others were considering their options too. <\/p>\n<p>From: <a href=\"https:\/\/torrentfreak.com\/\">TF<\/a>, for the latest news on copyright battles, piracy and more.<\/p>\n<p><\/center><\/p>\n<p class=\"wpematico_credit\"><small>Powered by <a href=\"http:\/\/www.wpematico.com\" target=\"_blank\" rel=\"noopener\">WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For website operators trying to get information into the public eye, the last thing they need are legal threats claiming that they\u2019ve infringed someone\u2019s copyrights. Copyright lawsuits have a reputation of being expensive to defend so, when threatened, most people take the easiest way out. A new wave of copyright complaints being sent out right [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":67678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[308],"tags":[],"class_list":["post-67677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-torrent"],"_links":{"self":[{"href":"https:\/\/www.cryptocabaret.com\/index.php?rest_route=\/wp\/v2\/posts\/67677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cryptocabaret.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cryptocabaret.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cryptocabaret.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cryptocabaret.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67677"}],"version-history":[{"count":0,"href":"https:\/\/www.cryptocabaret.com\/index.php?rest_route=\/wp\/v2\/posts\/67677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cryptocabaret.com\/index.php?rest_route=\/wp\/v2\/media\/67678"}],"wp:attachment":[{"href":"https:\/\/www.cryptocabaret.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cryptocabaret.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=67677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cryptocabaret.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=67677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}