![\"pirate](\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/08\/streampirate.jpg\")
As the first major legal subscription streaming service on the Internet, Netflix paved the way for a streaming revolution.<\/p>\nAs the first major legal subscription streaming service on the Internet, Netflix paved the way for a streaming revolution.<\/p>\n
The company began competing with piracy from the get-go, branding itself as a superior alternative. In the early years, the strategy paid off.<\/p>\n
Millions of subscribers switched from casually consuming pirated content on unlicensed platforms in favor of a convenient and reasonably-priced legal alternative. Piracy never went away, but downloading Netflix content illegally seemed silly. <\/p>\n
In the years that followed the legal streaming landscape became more crowded. Inspired by Netflix\u2019s success, new streaming portals such as Amazon, Disney+, HBO Max, Hulu, Paramount+, and Peacock started competing for a share of the lucrative streaming market. <\/p>\n
The media often refers to this competition as the \u201cstreaming wars,\u201d but the real threat may not come from legal streaming services but illegal pirate sites. <\/p>\n
The suggestion that \u201csubscription fatigue\u201d may motivate people to start pirating again isn\u2019t new. We have highlighted<\/a> this issue in the past and it has been confirmed by research<\/a>, but it\u2019s now reaching a point where it\u2019s hard for Hollywood to ignore.<\/p>\n Piracy tracking firm MUSO recognizes the problem too. In addition to doing anti-piracy work for major copyright holders, the UK company also helps major players such as Amazon, Lionsgate, and Sony, to understand the latest piracy trends. <\/p>\n In an op-ed<\/a>, MUSO CEO Andy Chatterley highlights<\/a> that increased fragmentation in the streaming ecosystem, paired with higher prices, is starting to make piracy more appealing again. And without an option to pay for everything, people are seeking out alternatives.<\/p>\n \u201c[F]aced with an increasingly fractured streaming landscape, the consumer does the math and realizes that having access to all the shows they want to watch is not a justifiable expense when their grocery bill has doubled and they\u2019re cycling or carpooling to work to save money on fuel,\u201d Chatterley says.<\/p>\n \u201cAnd in the absence of a one-stop shop like Spotify is to music lovers, and now that piracy sites have evolved to become sophisticated, easy-to-use experiences, people who have never resorted to piracy before are finding it more appealing than ever. Everything you could ever want to watch, all in one place, only a few clicks away and all for free. What\u2019s not to like?\u201d<\/p>\n Chatterley notes that copyright holders should be aware of this potential shift in user behavior, which is backed up by data. Earlier this year Netflix reported that its subscriber numbers had dropped<\/a> for the first time in history and piracy continues to grow. <\/p>\n According to MUSO\u2019s data, Netflix content was good for an 11.4% U.S. piracy market share in June. Globally, this number is even higher, with Netflix content making up 16% of the worldwide piracy demand. <\/p>\n \u201cNow, imagine if they could convert those pirate consumers into paying customers,\u201d Chatterley comments. <\/p>\n MUSO\u2019s messaging is in part out of self-interest as the company offers piracy insights as a commercial service. This is serious business for Muso. Just last week the company announced that it had secured a $3.9M investment from Puma Private Equity.<\/p>\n That said, the fact that a company working with several Hollywood players is prepared to highlight the dangers of too many subscriptions is quite something. Especially when that company started as a fairly traditional anti-piracy outfit roughly a decade ago. <\/p>\n Instead of pointing a finger at pirates, Chatterley focuses more on the shortcomings of the TV and movie industry. Piracy can be lowered by offering a one-stop solution for a fair price but somehow that seems to be a pipe dream.<\/p>\n \u201cBy offering a service that is both comprehensive and good value for money, you render piracy a much less attractive option,\u201d he writes. <\/p>\n \u201cBut with content providers investing billions in their platforms and determined to keep their shows exclusive to them, this seems fanciful. And so the drop off in subscribers seems set to continue, with piracy sites continuing to welcome them with open arms,\u201d Chatterley concludes.<\/p>\n From: TF<\/a>, for the latest news on copyright battles, piracy and more.<\/p>\nPiracy is Appealing Once Again<\/h2>\n
Netflix Piracy Thrives<\/h2>\n
A One-Stop Streaming Solution?<\/h2>\n