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On Thursday, Warner Bros. announced it was collaborating with the non-fungible token (NFT) focused social media platform Nifty\u2019s and at the end of June, the two firms will launch a story-driven NFT collection called \u201cLooney Tunes: What\u2019s Up Block?\u201d The upcoming NFTs will tell a unique Looney Tunes storyline and will also celebrate the character Tweety\u2019s 80th anniversary.<\/strong>\n<\/p>\n \n Looney Tunes is an animated short film series that was launched by Warner Bros. in 1930. The cartoons featured well known animated characters like Bugs Bunny, Porky Pig, Daffy Duck, Wile E. Coyote, Road Runner, Sylvester, Tweety, Foghorn Leghorn, Marvin the Martian, and Tasmanian Devil. Warner Bros. details that the NFT program will allow Looney Tunes fans to \u201cparticipate in fun activities and games as the story unfolds, both digital and \u2018in real life,\u2019 while earning rewards and benefits along the way.\u201d<\/p>\n Rewards and benefits include special access to Looney Tunes merchandise, access to virtual meet and greets, alongside never-before-been-seen content, and new NFT drops. Warner Bros. has been dropping a number of NFT projects in recent times including \u201cSpace Jam: A New Legacy\u201d NFTs<\/a>, Matrix-themed NFT avatars<\/a>, and hybrid physical and digital DC Comics-themed NFT trading cards<\/a>. The upcoming \u201cLooney Tunes: What\u2019s Up Block?\u201d NFTs will also celebrate Tweety\u2019s 80th anniversary and the popular yellow canary will be the first character featured in the NFT collection.<\/p>\n \u201cLooney Tunes is a pop culture sensation, representing the golden era of animation with 80+ years of storytelling and laughs,\u201d Josh Hackbarth, the head of NFT commercial development at Warner Bros. detailed in a statement sent to Bitcoin.com News. \u201cFrom the recent success of \u2018Space Jam: A New Legacy\u2019 to the classic cartoons from the 1940s and \u201950s, these beloved characters continue to spark nostalgia and excitement across all generations.\u201d The Warner Bros. executive added:\n<\/p>\n Today, as digital engagement and technology evolves, the Looney Tunes collection will further expand the reach of the franchise, bringing fans together from around the world, offering unique experiences, community building, storytelling, and a whole new way for them to engage. And what better way to kick things off with Tweety as his 80th birthday celebrations continue.<\/p>\n<\/blockquote>\n \nAccording to the Looney Tunes NFT Twitter account<\/a>, the pre-sale begins June 20 and the public sale will start the following day. The NFT platform Nifty\u2019s features<\/a> the drop on the web portal which explains a snapshot will be taken on June 15, and the reveal will take place on June 23. Warner Bros. announcement notes that the NFTs will be minted on the Palm blockchain network.<\/p>\n The Looney Tunes collection is the third collaboration with the NFT-centric social media platform Nifty\u2019s. The NFT company Nifty\u2019s worked with Warner Bros. on the Matrix NFTs and the Space Jam NFTs as well. The redeemable DC Comics-themed NFTs Warner Bros. released stemmed from a collaboration with the Ethereum-based layer two (L2) protocol Immutable X.<\/p>\nLooney Tunes: What\u2019s Up Block?<\/h2>\n
\nA unique Looney Tunes-based blockchain program will leverage non-fungible tokens (NFTs) to tell a story, according to the American film and entertainment company Warner Bros.<\/a> and the NFT-centric social media firm Nifty\u2019s<\/a>. Warner Bros. says that it is collaborating with Nifty\u2019s again in order to release an NFT compilation called \u201cLooney Tunes: What\u2019s Up Block?\u201d According to the announcement the NFTs will be used to create a \u201cfresh narrative for the Looney Tunes franchise\u201d via a storytelling experience.<\/p>\n\n