![\"Apple](\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2022\/01\/apple.jpg\")
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Apple CEO Tim Cook says the metaverse has a lot of potential and his company is investing accordingly. \u201cIt\u2019s very interesting to us,\u201d he noted. Global investments banks Morgan Stanley and Goldman Sachs have predicted that the metaverse could be an $8 trillion opportunity. Apple Inc. answered a question about the metaverse during its Q1 2022 earnings call last week. CEO Tim Cook was asked, \u201cHow are you thinking about the metaverse opportunity and Apple\u2019s role in that market?\u201d<\/p>\n \u201cWe\u2019re a company in the business of innovation,\u201d the Apple CEO replied. \u201cSo we\u2019re always exploring new and emerging technologies. And I\u2019ve spoken at length about how this area is very interesting to us.\u201d<\/p>\n Cook elaborated, \u201cRight now, we have over 14,000 ARKit apps in the App Store, which provide incredible AR [augmented reality] experiences for millions of people today,\u201d emphasizing:<\/p>\n We see a lot of potential in this space and are investing accordingly.<\/p>\n<\/blockquote>\n Several people have estimated the potential size of the metaverse to be multitrillion dollars. Global investment banks Goldman Sachs and Morgan Stanley have estimated<\/a> the metaverse to be an $8 trillion market opportunity.<\/p>\n In December, Bank of America\u2019s strategist, Haim Israel, said that the metaverse is a massive<\/a> opportunity where cryptocurrencies will be widely used as currencies. \u201cI definitely believe this is a massive, massive opportunity,\u201d he opined.<\/p>\n
<\/strong><\/p>\nApple Sees a Lot of Potential in the Metaverse, Says CEO Tim Cook<\/h2>\n
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