![\"Automated](\"https:\/\/www.cryptocabaret.com\/wp-content\/uploads\/2021\/07\/shutterstock_1905996475.jpg\")
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On Thursday, the Palo Alto-based automated investment service firm, Wealthfront Inc., announced that customers can now get exposure to crypto assets via the company\u2019s platform. The firm revealed that clients can choose from two Grayscale investment trusts, as the company now offers investments in the Grayscale Ethereum Trust (ETHE) and the Grayscale Bitcoin Trust (GBTC).<\/strong><\/p>\n This week Wealthfront has added two Grayscale crypto trusts to the firm\u2019s menu of investments. Wealthfront is an automated investment operation sometimes referred to as a robo-advisor that offers wealth management services. The company was co-founded in 2008 by Andy Rachleff and Dan Carroll and as of 2020, Wealthfront had $15.85 billion assets under management (AUM).<\/p>\n The announcement<\/a> on Wednesday notes that Wealthfront customers can now gain exposure to crypto assets via the platform\u2019s Grayscale bitcoin and ethereum trusts. The news follows the firm\u2019s decision to add customizable Wealthfront portfolios<\/a> and among the two crypto trusts, there\u2019s hundreds of options to choose from.<\/p>\n \u201cBuying cryptocurrency can feel intimidating,\u201d the announcement states. \u201cIt takes time and effort to research all of the options, set up a wallet, and monitor an additional account. That\u2019s why we\u2019ve made it easy to get exposure to bitcoin and ethereum right in your Wealthfront portfolio, no wallets required. Instead of buying coins yourself, you can invest in GBTC and ETHE.\u201d<\/p>\n <\/ins> <\/ins> <\/p>\n Wealthfront says that the GBTC and\/or ETHE can be added to anyone\u2019s portfolio by selecting a combined combination or single trust of up to 10% of the portfolio. The automated investment service firm claims the 10% limit is in the best interest of customers as far as risk is concerned. \u201cWe limit your allocation to GBTC and ETHE because, as a fiduciary, we act in your best interests at all times, and these investments can be riskier and more volatile than most ETFs,\u201d Wealthfront\u2019s announcement details.<\/p>\n The GBTC and ETHE support is not Wealthfront\u2019s first foray into cryptocurrencies as the company added connection support<\/a> to Coinbase accounts in 2018. \u201cWe make it possible for you to add information about your cryptocurrency holdings in your Coinbase account to Wealthfront to get a more holistic view of your financial picture,\u201d the company said at the time.<\/p>\n \u201cGBTC and ETHE round out our significantly expanded menu of investment options,\u201d Wealthfront\u2019s announcement concludes. Grayscale\u2019s bitcoin trust currently has $25.6 billion AUM and the firm\u2019s ethereum trust has $7.5 billion AUM.<\/p>\nWealthfront Connects Customers to Two Grayscale Trusts<\/h2>\n
Crypto Trusts via Wealthfront Have a 10% Allocation Limit<\/h2>\n