Movie Theaters Can Compete With Piracy, But Not By Cutting Prices, Study Finds
There’s a common belief that people pirate content to save money, whether on another streaming subscription or a pricey box office ticket. That said, movie theaters still draw millions of visitors, many of whom may also turn to pirate sites occasionally. Since piracy isn’t going away, understanding what drives a person to choose the theater over a ‘free’ pirate option, and vice versa, is crucial for the industry. A new paper aims to...
