Sky’s Piracy=Malware Campaign Aims For ‘Holy Grail’ of Behavioral Change
From its initial launch and relentless coverage in the media for a solid 18 months, there had to be something more to the BeStreamWise anti-piracy campaign than initially met the eye. Anti-piracy campaigns come and go; BeStreamWise made itself comfortable in people’s living rooms, took over the Sky remote, and even now still refuses to leave. Those who took refuge online found little respite. BeStreamWise has maintained a constant...
