I frequently get questions from open source project creators or new founders of commercial open source software (COSS) companies about the best way to market their product. Implicit in that inquiry lies more foundational questions: “What the hell is product marketing? How much time should I spend on it?”
This article aims to share some knowledge and specific action items to help open source creators understand product marketing as a concept and how to bootstrap it on their own until a project reaches the next level of traction.
