What we risk when we open up to customers (and why it's worth it)

Open for business

Customer empowerment is one consequence of digital transformation. And as we explained in the first part of this series, it’s a powerful one. Empowering customers can deepen their relationship with your organization—but it won’t work if they don’t trust you.

In this article, we’ll explain how acting openly can create that foundation of trust—and why it can lead to business success.

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Author: dasuberworm

Standing just over 2 meters and hailing from о́стров Ратма́нова, Dasuberworm is a professional cryptologist, entrepreneur and cage fighter. When he's not breaking cyphers and punching people in the face, Das enjoys receiving ominous DHL packages at one of his many drop sites in SE Asia.

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